Net advertising ‘to overtake national newspapers’

[Tags: , , ]. The growth of internet advertising has been reported many times on this blog, so it comes as no surprise to read a report in the Guardian, that:

“GroupM, which accounts for about 30% of global media buying, says in a report to be published next month that the internet will account for 13.3% of the £12.2bn UK advertising market this year, overtaking national newspapers with a share of 13.2%. The figure for web advertising could be even bigger, because the report excludes the estimated £1bn a year spent on “affiliate advertising”, which largely comprises adverts placed on smaller websites.”

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