Catherine Arrow on Brandlove

[Tags: , ]. Here’s a well written critique of the brandlover trend. “What’s brandlove?” I hear you cry – here’s her definition:

Brandlove blogs are created by people who are, purportedly, ‘in love’ with a brand. One, for example, loves root beer, another loves a particular store, and someone else has devoted time to Starbucks-gazing.

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